Augmented Reality Ar For The Travel And Tourism Industry
Sometimes confused with virtual reality (VR), augmented reality (AR) blends the virtual world with the real world by overlaying computer-generated images onto a user’s actual view. This alters the user’s interactions with his or her environment. It doesn’t completely replace reality with a virtual environment, as is the case with VR but rather augments the experience with non-real elements. Tourism is vital to many countries’ economies, so it’s no surprise that it’s tapping into AR to enhance the traveler’s experience....