What Is The Difference Between Ad Network And Ad Exchange
The Evolution of Digital Advertising Both publishers and advertisers were seeking ways to manage their buying and selling needs efficiently. The advertisers faced the challenge to make their campaign reach the rapidly increasing number of audiences. The publishers, at the same time, wanted to increase their revenue. Eventually, the first ad network was created. In the early 90s, as more and more websites and apps were being launched, there grew a need to connect millions of advertisers to the billions in unsold inventory....